Sunday, March 8, 2015

New Age Media & Audience !


With the emerging times & technology, Media has seen a drastic transformation from print to online media forms. A new “News” forms almost every micro second & is published the very next second. From sensible news to sensationalizing News, Media has come a long long way!

While pondering over some latest issues in our country I realized these aren't really “Issues”, these are very minor things that happen but are given unnecessary weight age, coverage & importance. For some reason the “News” are no longer a problem we face as a country but are mere statements given by apparently “famous people”

Let me elaborate, with a lighter example first: Aamir Khan’s views on AIB roast was given a lot more importance than the actual AIB Roast video & the stupid FIR’s that followed. The questions changed from “What do you think of AIB Roast” to “What do you think of Aamir’s reaction to the Roast” ! Aamir Khan is a great actor & makes some really good films but does that mean his opinion on something was worth making even bigger News?

I mean seriously we are making news out of a person’s personal opinion & reaction? Are we that jobless or that demented?

Another extremely disturbing example is the RSS Mohan Bhagwat’s comment on Mother Teresa’s aim being conversion to Christianity, this time not just the media but people took on social networking sites & supported or spoke against the statement. Hashtags are created on twitter which keep trending all day, but the question is.. so what? What does that result into? Even if conversion was on Mother Teresa’s mind, how does it change the productivity & future of our Nation? How does it affect any one of us now ?

So basically we are just going around in circles wasting our time over who had to say what! By giving unnecessary people & their comments importance we are helping them achieve their hidden agenda of publicity & recognition & that’s all ! In this process people neglect & forget about graver problems that we face in the likes of corruption, education awareness, health & hygiene etc.

At the same time we very easily blame the Media & say Media unnecessarily hypes issues, but then they also feed us what we want to consume ! How many hits does a news reporting about Ranbir-Katrina’s engagement ( reported at least 100 different times, so when it actually happens there would be no “News” in it ! ) have versus an electricity issue a village is facing ? 
Absolutely no points for guessing !

It is our responsibility equally as to what matters to us in the long run & how we want to see our country progress.
Yes its good to know the way politicians think so that you know whom to vote in your next election, but beyond them insignificant statements & people opinions should not “stir” our nation !

It’s a human tendency to react instantly to things we hear, but its also important to get all your facts right before you react. For example we all went crazy over the ban of “India’s Daughter” but it’s important that facts about the permissions, authorities & the legalities are known to us & we do go through them before we start reacting ferociously.

Correct me if I am wrong, but all we do is react, are there absolutely any actions taken because we were hurt as a nation?
Are we bringing any change to the society & the way things function ?
With the passing time are we progressing or getting more regressive as a Nation ?

We don’t need debates & we don't need to encourage opinions
We do not need open letters, we as a nation “do not want to know” but want to see action.

Like... we want to see justice prevailing in shorter amount of time, we want the democratic rights the country has given us without terms & conditions & the things like these…basically solutions to problems.

Media & audience are both flawed in ways, how we work in our own respective roles responsibly & in a balanced fashion will change the dynamics for the better !

"Be the change you want to see" 

-Purva